Tayion Collection, a high fashion dress suit company based in Taylor, Michigan is readying to boost its big-box presence with no middleman in between. With its new headquarters and expanded portfolio, Tayion Collection, Inc. led by longtime designer Montee Holland, is moving to cement a sales and support team and broaden its internet and media presence to bring those goals to fruition.
For 14 years, Holland’s design company leaned on a traditional licensing model, being paid royalties from licensees in exchange for infrastructure, manufacturing, sales and distribution capabilities. But toward the end of 2016, the Detroit native and Marine Corps veteran decided to sever his licensing agreement once he discovered his licensee was underreporting unit sales.
After nixing the agreement, the company took two seasons off to re-strategize and reshape its business model. Today, the business is handling its own distribution processes at its new base in Taylor, while manufacturing primarily takes place in a factory in Turkey.
Tayion has about 150 specialty store accounts across the U.S., but Holland expects to double that figure over the next several months as the company moves to ramp up its big-box presence and aims to finalize talks with potential retailers like Macy’s.
Tayion, which employs four, plans to add three to four sales representatives to oversee the different regions across the country. Aside from sales representatives, the Tayion Collection plans to hire an additional 12-15 employees over the next year, including positions such as chief financial officer and warehouse manager, along with office and customer service posts.
Currently, Tayion produces 2,000 suits per month with plans to reach $7M in annual revenue in 2021. In late 2019, the firm moved into its new 5,000 square foot headquarters in Taylor, which serves as a warehouse, showroom, office space and distribution center. The showroom will be used to present the Tayion lines to clients by appointment only.
Known globally for its wool and polyester suit lines including T-Fusion, which launched in 2005, the company recently expanded its portfolio to include blazers, shirts, ties an outwear line for men and women, and more, thanks to $10M in growth capital.
In 2019, Tayion was among a select bunch who were handpicked from a pool of 3,000 applicants to participate in a diversity retail-vendor development program call The Workshop at Macy’s in New York City. There, Tayion captured the interest of an investment group, New York based global finance lender, MBE Capital Partners LLC, which approved Tayion Collection for a $10M line of credit to help him scale his business across the country and abroad, according to a news release.
The Tayion brand presented the 2020 collection at the fashion trade show Magic Las Vegas in August, 2019 where it nabbed the Best in Show award. Throughout Holland’s career, his designs have been worn by a number of celebrities and high-profile pastors.
Established in 2003, Tayion lines can be found in stores such as The Broadway and The City Warehouse (Michigan), Suit City (Florida) Morovati Uomo (California), Runway and Vilanto (North Carolina) and many more.